Get The Content Brief With A Plan, and you'll have more than all of the information your writer(s) need to create the best content possible-- you'll have a plan.
The template lays out the entire strategy around your content, from:
-Who it is for
-Where the content is positioned in the sales funnel
-Resources needed to create the content
-How and where you'll distribute
-CTAs to include
A brief and a plan that integrates with your content strategy